A Brand of juices called Joe-Jo wants to run a campaign to increase its sales. 

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The creative ad outlines the positive attributes of the Brand by the use of metaphors:

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Joe -joe is made of natural fruit.

Orange = Sun = natural light   

Child=transparent, honest, natural behaviour

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Joe-Jo is able to provide you all the energy you need 

Orange= Sun=Stregh

 Child= Young, vitality, Very energetic